We take your privacy very seriously. Our privacy policy is guided by our privacy values, which are of the utmost importance to us. Transparency is also really important to us, so we want to share our values and approach with you.
Privacy. We value your privacy. It’s your data, not ours. We all deserve to have our private data kept private.
Protection. You deserve to have your personal data and content protected. We’re dedicated to protecting the information you share with us and we invest significant resources to ensure your data is kept secure.
Trust. We value the trust that our users place in us by sharing their information with us. We appreciate the responsibility we have to maintain that trust, and we’re committed to it.
Every user of Good Dog:
Deserves to have their personal data kept private and confidential without fear of misappropriation or bullying.
Deserves to have their personal data kept secure.
Deserves to be able to delete their personal info at any time.
Deserves to know how their personal data is used.
Deserves to be in control of their personal data and how it is used.
Deserves to be free from unwanted targeting by third-parties.
Deserves to have their intellectual property protected from infringement or misappropriation.*
Deserves to have their identity and online reputation safeguarded.
Deserves to know if there is a security breach and any of their personal data is compromised.
Deserves to have peace of mind when it comes to their privacy.
*Good Dog stands behind our users, in particular our breeders who have had their intellectual property stolen. We’re committed to protecting the information you share with us and being an advocate for you. If you’ve been the victim of any such behavior and would like assistance having the infringing material taken down, please email us at legal@gooddog.com.
Last Updated: June 24, 2026
This Privacy Policy explains how Good Dog, Inc. and our subsidiaries and affiliates (collectively, “Good Dog”, “we”, “us”, or “our”) collect, use, process, and disclose your information in connection with the Good Dog website, including any subdomains thereof, and any other websites through which Good Dog’s services are available (collectively, the “Site”), our mobile, tablet and other smart device applications, and application program interfaces (collectively, the “Application”), and all associated services that posts or links to this Privacy Policy (collectively, the “Service,” and the Site, Application, and Services together are hereinafter collectively referred to as the “Good Dog Platform”), and the rights and choices available to individuals with respect to their information. It’s important to us that we’re transparent with you about our policies regarding privacy and that you remain in control of your personal data, so if you have any questions or concerns, please email privacy@gooddog.com and a member of our team will be happy to speak with you.
If you see an undefined term in this Privacy Policy (such as "Listing" or "Good Dog Platform"), it has the same definition as outlined in our Terms of Service.
There are three general categories of information we collect.
We collect information you share with us when you use the Good Dog Platform.
We may collect information that others provide about you when they use the Good Dog Platform or obtain information from other sources and combine that with information we collect through the Good Dog Platform.
We may maintain pages for Good Dog on social media platforms, such as Facebook, LinkedIn, Twitter, Google, YouTube, Instagram, and other third party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy, not Good Dog’s Privacy Policy, will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.
We collect, use, store, and process information about you to provide, understand, improve, and develop the Good Dog Platform to give you a great experience. We also use it to create and maintain a trusted and safer environment. Collecting information helps us detect fraudulent activities and behavior, including identifying would-be scammers. We do not sell your personal information. We may share certain information with advertising and analytics partners as described in this Privacy Policy for purposes of delivering relevant advertising and measuring campaign effectiveness, which may constitute "sharing" under applicable law. You have the right to opt out of this sharing as described in Section 6.7.
Information received through Sign in with Google, Sign in with Apple, or other third-party authentication services is used only for:
We do not use information received from third-party authentication services for advertising purposes beyond what is disclosed in this Privacy Policy, and we do not share this information except as described in Section 3 of this Privacy Policy.
We may share your information at your direction or as described at the time of sharing, such as when you authorize a third party application or website to access your Account (e.g., if you link your Account to a social media account, such as Facebook).
To help facilitate transactions, we may share your information with other Members as follows:
The Good Dog Platform lets you publish information that is visible to the general public. For example:
We may use third party service providers to help us provide services related to the Good Dog Platform. For example, service providers may help us: (i) verify or authenticate identification; (ii) check information against public databases; (iii) assist us with background checks, fraud prevention, and risk assessment; (iv) provide customer service, advertising, or payments services; (v) provide telephony and communications infrastructure to support Call Relay, Video Calls, and related features; (vi) provide group messaging and communications infrastructure to support Group Features and related features; (vii) provide artificial intelligence and other technology tools to support Good Dog's internal operations, including content moderation, abuse detection, and platform safety; or (viii) provide AI-powered moderation tools for Member communications, including content shared in Group Features. These providers have limited access to your information to perform these tasks on our behalf and are subject to contractual obligations regarding the use of your information. Certain service providers may retain and use de-identified and aggregated data derived from your information to improve their services. Third-party communications and AI service providers may process data using infrastructure and subprocessors located in the United States and other countries.
Good Dog may disclose your information to courts, law enforcement or governmental authorities, or authorized third parties if we are required to do so by law, regulation, or if such disclosure is reasonably necessary: (i) to comply with a legal process and to respond to claims asserted against Good Dog; (ii) to respond to verified requests relating to a criminal investigation or alleged or suspected illegal activity or any other activity that may expose us, you, or any other of our users to legal liability; (iii) to enforce and administer our Terms of Service or other agreements with Members; (iv) for fraud investigation and prevention, risk assessment, customer support, product development and debugging purposes; (v) to protect the rights, property or personal safety of Good Dog, its employees, its Members, or members of the public; or (vi) as determined by Good Dog.
We will attempt to notify Members about these requests unless notice is prohibited by the applicable legal process.
We may display parts of the Good Dog Platform (e.g., Listing pages) on sites operated by Good Dog’s business partners, using technologies such as widgets or APIs. If Listings are displayed on a partner’s site, information from public profile pages may also be displayed.
We may disclose your personal information to our professional advisors, including but not limited to lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.
We may sell, transfer or otherwise share some or all of our business or assets in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.
We may share aggregated information (information about users that is combined together so that it does not identify or reference individual users) and non-personally identifiable information for industry and market analysis or other business purposes.
Notwithstanding any other provision of this Privacy Policy, information collected in connection with your consent to receive text messages from Good Dog, including the records used to document that consent, will not be shared with or sold to third parties or affiliates for purposes unrelated to providing the text messaging services described herein, except as required by law or legal process.
We may work with advertising and analytics partners, which may include, but are not limited to, Meta (Facebook), Google, Bing, Pinterest, TikTok, and LinkedIn, to deliver relevant advertising, measure campaign performance, and understand usage of the Good Dog Platform. These partners may collect information about your activity on the Good Dog Platform through cookies, pixels, and similar technologies, and through server-side data integrations. This information may include browsing behavior, device identifiers, and interaction data. These partners may use this information for their own purposes, including to serve you ads on other platforms, in accordance with their own privacy policies. For information about opting out, see Section 6.7.
We may review, scan or analyze your communications on the Good Dog Platform, including content shared in Group Features, for fraud prevention, risk assessment, regulatory compliance, investigation, content moderation, abuse detection, product development, research, and customer support purposes. Good Dog may use automated tools, including artificial intelligence and machine learning-based tools provided by third-party service providers, to analyze messages and other Member communications for content moderation, fraud detection, and policy enforcement. In connection with AI-powered analysis, message content may be processed and stored by third-party AI providers, and de-identified and aggregated data derived from such analysis may be retained by those providers to improve their services. For example, as part of our fraud prevention efforts, we may scan and analyze messages to mask contact information and references to other websites. In some cases, we may also scan, review, or analyze messages to debug, improve, and expand product offerings. We use automated methods where reasonably possible. However, occasionally we may need to manually review some communications, such as for fraud investigations and customer support, or to assess and improve the functionality of these automated tools. We do not review, scan or analyze your communications to send third party marketing messages to you, and we do not sell reviews or analyses of these communications. Good Dog does not record or analyze the content of calls made through the Call Relay feature or Video Calls made through the Good Dog Platform. Monitoring and analysis of communications for the purposes described in this section applies to text-based messaging only, including, but not limited to, messages sent through Good Dog Messenger and content shared in Group Features.
You may link your Good Dog Account with your account at a third party social networking service. The information you provide to us from the linking of your accounts may be stored, processed and transmitted for fraud prevention and risk assessment purposes. The publication and display of information that you provide to Good Dog through this linkage is subject to your settings and authorizations on the Good Dog Platform and the third party site. If you link or share to any third party site from the Good Dog Platform, your use of the third party site will be governed by its privacy policy, which we encourage you to read.
The Good Dog Platform may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions. Other websites, mobile applications and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
You may review, update or delete the information in your Account at any time by logging into your Account and reviewing your Account settings and profile. You are in control over the content we are allowed to use on the Gooddog.com website and you may delete the information in your Account and take your content with you whenever you need to.
To cancel and delete your Account, you may send an email to help@gooddog.com at any time. Note that information that you have shared with others (like Verified Owner Stories, forum postings, or content shared in Group Features) may continue to be visible on the Good Dog Platform after your Good Dog Account is cancelled and deleted. Additionally, de-identified and aggregated data derived from your communications may be retained by Good Dog and its third-party service providers after account cancellation, as such data does not identify you individually.
You can always opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us at help@gooddog.com. You may continue to receive service-related and other non-marketing emails.
If you are a breeder and wish to register for our services without agreeing to receive marketing-related text messages, you may use a landline telephone number when creating your account. You can also send a request to breederteam@gooddog.com and our support team will assist you with such a registration.
You may also opt out of promotional text messages at any time by replying STOP to any promotional message from Good Dog.
We use cookies and similar technologies to provide, improve, and advertise our services. This may include technologies from partners such as Meta (Facebook), Google, Bing, Pinterest, TikTok, and LinkedIn. These technologies allow us to measure activity, understand usage, and deliver relevant ads. Most browsers let you remove or reject cookies; however, the Good Dog Platform may not function properly if you do so. Similarly, your browser settings may allow you to clear your browser web storage. You may also opt out of advertising and tracking technologies as described in Section 6.7.
We honor Global Privacy Control (GPC) signals sent by your browser. If GPC is enabled, we will treat it as a valid request to opt out of the sale or sharing of your personal information under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), and similar state privacy laws. When we detect a GPC signal, we will not load advertising or tracking technologies from our advertising partners or send your information to them through server-side integrations for advertising purposes. We do not respond to 'Do Not Track' signals; however, we honor GPC as described above.
Where we are required by law to collect your personal information, or where we need your personal information in order to provide the Good Dog Platform to you, if you do not provide this information when requested (or you later ask to delete it), we may not be able to provide you with access to the Good Dog Platform. We will tell you what information you must provide to receive access to the Good Dog Platform by designating it as required at the time of collection or through other appropriate means.
Under the CCPA/CPRA and similar state privacy laws, you have the right to opt out of the "sale" or "sharing" of your personal information. If we use advertising and analytics partners such as Meta (Facebook), Google, Bing, Pinterest, TikTok, and LinkedIn, certain information about your activity on the Good Dog Platform, such as browsing behavior, device identifiers, and interaction data, may be shared with these partners for purposes of delivering targeted advertising and measuring campaign performance. This may constitute "sharing" of personal information as defined under applicable law.
To opt out, you may: (i) use the "Your Privacy Choices" link available on the Good Dog Platform; (ii) enable Global Privacy Control (GPC) in your browser, which we honor as a valid opt-out request; or (iii) contact us at privacy@gooddog.com. If you opt out, we will not load advertising or tracking technologies from these partners, and we will not send your information to them for advertising purposes via server-side integrations. Your preference will be stored on your browser and device, and we will remember your choice unless you change it. Opting out of advertising tracking does not affect your ability to use the Good Dog Platform or access any features of the Services. Good Dog does not knowingly share the personal information of consumers under 16 years of age.
If you are a resident of California, Virginia, Colorado, Connecticut, Texas, Oregon, Delaware, New Jersey, or another state with an applicable consumer privacy law, you may have the following rights with respect to your personal information:
Right to Know. You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, our business purpose for collecting or sharing it, and the categories of third parties with whom we share it.
Right to Delete. You may request that we delete the personal information we have collected about you. Upon receiving a verified request, we will delete your personal information and direct our service providers to do the same, subject to certain exceptions permitted by law (such as where retention is necessary to complete a transaction, comply with a legal obligation, or detect security incidents).
Right to Correct. You may request that we correct inaccurate personal information we maintain about you. You may also update your information directly through your Account settings.
Right to Opt Out of Sale or Sharing. You may opt out of the sale or sharing of your personal information for targeted advertising purposes, as described in Section 6.7.
Right to Non-Discrimination. We will not discriminate against you for exercising any of your privacy rights. We will not deny you access to the Good Dog Platform, charge you different prices, or provide a different quality of service because you exercised a privacy right.
Right to Appeal. If we decline to take action on your request, you may appeal our decision by contacting us at privacy@gooddog.com within a reasonable time. We will respond to your appeal within the timeframe required by applicable law and inform you in writing of our decision and the reasons for it. If your appeal is denied, you may contact the attorney general or applicable regulatory authority in your state.
How to Submit a Request. To exercise any of the rights described above, you may contact us at privacy@gooddog.com or by writing to Good Dog, Inc., Privacy Department, 169 Madison Ave STE 77816, New York, NY 10016. We will verify your identity before fulfilling your request, which may require you to confirm information associated with your Account. For requests to access, delete, or correct your personal information, we will confirm receipt within 10 business days and respond to verified requests within 45 calendar days, or within the timeframe specified by applicable law. If we need additional time, we will notify you of the extension and the reason. For requests to opt out of the sharing of your personal information, we will process your request as soon as feasibly possible, and no later than 15 business days from the date we receive your request, or within the timeframe specified by applicable law. You may also opt out at any time using the "Your Privacy Choices" link available on the Good Dog Platform, which takes effect immediately on this browser.
Authorized Agents. You may designate an authorized agent to submit a request on your behalf. We may require the agent to provide proof of your authorization and may still require you to verify your identity directly with us.
Sensitive Personal Information. To the extent we collect information that may be considered sensitive personal information under applicable law (such as government identification or precise geolocation), we use and disclose it only for the limited purposes permitted by law, such as identity verification, fraud prevention, security, and providing the Services you request. We do not use sensitive personal information to infer characteristics about you, and we do not share sensitive personal information with our advertising partners for advertising purposes. Because our use is limited to these permitted purposes, we are not required to offer a separate right to limit the use of sensitive personal information.
Categories of Personal Information. In the preceding 12 months, we have collected the following categories of personal information, as defined under the CCPA/CPRA:
We do not collect biometric information or education information.
We collect this information from the following categories of sources: directly from you; automatically through your use of the Good Dog Platform (including through cookies, pixels, and similar technologies, beginning when you first visit the Platform and before you create an Account); and from third parties such as authentication and verification providers. We collect and use this information for the business and commercial purposes described in this Privacy Policy, including to provide and operate the Good Dog Platform, process transactions, authenticate users, communicate with you, prevent fraud and maintain security, comply with legal obligations, and measure and deliver advertising.
We disclose these categories of personal information to the following categories of recipients: service providers; payment and communications providers; advertising and analytics partners; other Members, as needed to facilitate transactions; and courts, law enforcement, or governmental authorities, as required by law.
We do not sell personal information. We share internet/electronic activity data (such as online identifiers and browsing and interaction data) with advertising partners as described in Section 3.11, which may constitute "sharing" under the CCPA/CPRA. You may opt out of this sharing as described in Section 6.7.
Request Metrics. We compile and disclose annual metrics regarding consumer privacy requests as required by applicable law. Because we have recently implemented these request-tracking processes, metrics for the most recent full calendar year are being compiled and will be published by July 1 of the applicable year. We update these metrics at least every 12 months.
Retention. We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Account information is retained while your Account is active and for a reasonable period thereafter. Transaction records are retained as required for tax and legal compliance. Communications metadata is retained in accordance with our data retention practices. E-signature records are retained for a minimum of seven (7) years. De-identified and aggregated data may be retained indefinitely. Upon a verified deletion request, we will delete your personal information within 45 calendar days, except where retention is required by law.
The Good Dog Platform is available exclusively within the U.S. and, as such, are intended for use by persons residing in the U.S.
8.1 We are continuously implementing and updating administrative, technical, and physical security measures to help protect your information against unauthorized access, loss, destruction, or alteration. However, the Internet is not a 100% secure environment so we can’t absolutely guarantee the security of the transmission or storage of your information.
8.2 We recommend that you utilize the Payment Services (i.e., payments through Good Dog) to protect yourselves, your money, and your sensitive information. We take the security of your financial information very seriously and use the most stringent security measures possible to protect sensitive information like addresses, card numbers, bank account information, and more. Your financial information is encrypted and never stored on your device or on Good Dog’s servers. Our payment processor is PCI-certified to PCI Service Provider Level 1, which is the highest level of certification available in the payment industry. We utilize bank-level, best-in-class technology to keep your information safe, including HTTPS and HSTS for secure connections (SSL or Secure Sockets Layer), encryption of sensitive data, and PGP keys to encrypt communications. Paying and communicating through the Good Dog Platform also allows us to monitor and protect our community from fraud, scams, and other security issues, such as phishing.
We define "children" as anyone under 13 years old. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian, we will delete it. We encourage parents with concerns to contact us at privacy@gooddog.com.
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Good Dog Platform. We may, and if required by law will, also provide notification of changes in another way that we believe is reasonably likely to easily reach you, such as via e-mail (if you have an account where we have your contact information) or another manner through the Good Dog Platform.
Any modifications to this Privacy Policy will be effective upon our posting the new terms and/or upon implementation of the new changes on the Good Dog Platform (or as otherwise indicated at the time of posting). In all cases, your continued use of the Good Dog Platform after the posting of any modified Privacy Policy indicates your acceptance of the terms of the modified Privacy Policy.
If you have any questions or concerns about this Privacy Policy or Good Dog’s information handling practices, you may email us or contact us at:
Good Dog, Inc., Legal Department, 169 Madison Ave STE 77816, New York, NY 10016